economics is a science

• economics is a science “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. The Barnsley based REHAU fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide. Replacing hardwood windows with aluminium took careful consideration, but the PURe® System looks fantastic and from a performance perspective, it has considerably surpassed my expectations. In fact we now intend to replace all of the windows in the house with PURe® windows!”