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- marketing scienceThe popular programme, which has been running since 2011, and regularly draws audiences in excess of 4m, sees a team of home improvement experts led by Alan Titchmarsh transform properties for deserving families in difficult circumstances. Owing to the property’s location in heart of the Yorkshire Dales, it was also vital that the new windows and patio doors offered superior thermal efficiency and acoustic performance as well as ease of operation and an attractive appearance. The unique bottle is also adorned by a range of eye-catching, hand designed labels. Each label is divided into three distinct parts: The first, an ordered pattern to represent ‘method', the middle panel showcases the logo and the third, a marbling pattern created to represent ‘madness’. “We’re obviously delighted to be featured in Love Your Home and Garden. It’s very pleasing to be recognised as a leading provider of aluminium windows and doors – but it’s just as satisfying to be supporting good people going through hard times. This beautiful bespoke bottle was designed by M&E Design. It perfectly demonstrates how glass can be used as a vessel for ambition, style, and sophistication. The bottle was created with none of the usual visual cues of a standard whiskey bottle. Instead, it was crafted to celebrate the liquid inside and the process behind its creation. The design takes its cues from laboratory glassware found in the micro-distillery and the paneling of a whiskey cask. It has been shaped to refract and bounce light. The side panel embossing produces a Kaleidoscope of patterns within the body of the bottle, bringing Method and Madness together. “Our entry for this award is a thank you to them for their vision and willingness to do things differently. It’s also a thank you to BEIS for the courage and far-sightedness they have shown in working constructively with industry to fit their approach to the needs and circumstances of UK manufacturing.”
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