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• rendezvous with simi garewal The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders. To complete the stylish extension, a number of the property’s existing hardwood windows have also been sympathetically replaced. Tasked with identifying a system that could match the visual appeal of the original wooden frames whilst offering improved quality, usability and security, the Dortech team took the innovative step of suggesting a change to aluminium. After reviewing alternative products on the market, Senior’s high quality PURe® aluminium windows were found to significantly outperform cheaper aluminium systems and offer the perfect solution in terms of both performance and aesthetics. The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.”