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- royals rendezvousMartin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” British Glass is calling for seminar presentations, based on practical examples of large manufacturing businesses securing funding for improvement in energy efficiency and carbon reduction, for a one-day glass industry event in November 2017. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. The programme will seek to provide applicable and commercially relevant insight – and British Glass wants to hear from potential presenters who have successfully implemented energy and carbon reduction projects in large-scale manufacturing (in any relevant sector) by securing funds from:“Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders.
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