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- The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. “We’re very proud of the way that the glass industry has come together to face the challenge of energy efficiency and decarbonisation - which will continue to define all manufacturing and markets for the coming decades. This beautiful bespoke bottle was designed by M&E Design. It perfectly demonstrates how glass can be used as a vessel for ambition, style, and sophistication. The bottle was created with none of the usual visual cues of a standard whiskey bottle. Instead, it was crafted to celebrate the liquid inside and the process behind its creation. The design takes its cues from laboratory glassware found in the micro-distillery and the paneling of a whiskey cask. It has been shaped to refract and bounce light. The side panel embossing produces a Kaleidoscope of patterns within the body of the bottle, bringing Method and Madness together. The unique bottle is also adorned by a range of eye-catching, hand designed labels. Each label is divided into three distinct parts: The first, an ordered pattern to represent ‘method', the middle panel showcases the logo and the third, a marbling pattern created to represent ‘madness’. Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders.
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