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• rendezvous with rama movie“Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. Awarded a UK patent, Senior’s PURe® range of energy-efficient aluminium windows and doors is the first on the UK market to benefit from an enhanced thermal barrier manufactured from expanded polyurethane foam (PUR). Traditionally used in cladding and insulation products, the innovative use of PUR as a thermal barrier in windows and doors gives the PURe ® range the potential to achieve U-values as low as 0.71W/m2 K when calculated as a commercial CEN standard window and 0.93W/m2 K when calculated as a CEN standard door. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest.