financial fitness for life

• financial fitness for lifeEuroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. This innovative, hexagonal shaped bottle has been designed for experimental super premium whiskey. These extra white flint glass bottles have been manufactured by Allied Glass. The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest.