executive fitness

• executive fitnessThe UK glass industry is pursuing an active programme on energy efficiency and decarbonisation. But building the business case to secure funds remains a barrier. Capital costs can be very high and paybacks periods are often in excess of two years; traditional loans are usually unattractive for this work. The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. This innovative, hexagonal shaped bottle has been designed for experimental super premium whiskey. These extra white flint glass bottles have been manufactured by Allied Glass. The Barnsley based REHAU fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide.