first utility fit

• first utility fit The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. We’ve been determined to create a more productive conversation and shared vision for improving competitiveness through decarbonisation and energy efficiency – and to get people on all sides to understand one another and be ready to play their part. I want to express my thanks to the British Glass staff who have made this happen.”