hip fit

• hip fitWhen the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. Replacing hardwood windows with aluminium took careful consideration, but the PURe® System looks fantastic and from a performance perspective, it has considerably surpassed my expectations. In fact we now intend to replace all of the windows in the house with PURe® windows!” Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders. British Glass is organising a one-day seminar on funding for decarbonisation and energy efficiency work on Thursday 2 November (north of England, venue TBC) – which will be attended by British Glass members’ and non-members. Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page 1 of Google searches for REHAU frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO.