ge business segments
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- ge business segmentsReplacing hardwood windows with aluminium took careful consideration, but the PURe® System looks fantastic and from a performance perspective, it has considerably surpassed my expectations. In fact we now intend to replace all of the windows in the house with PURe® windows!” To complete the stylish extension, a number of the property’s existing hardwood windows have also been sympathetically replaced. Tasked with identifying a system that could match the visual appeal of the original wooden frames whilst offering improved quality, usability and security, the Dortech team took the innovative step of suggesting a change to aluminium. After reviewing alternative products on the market, Senior’s high quality PURe® aluminium windows were found to significantly outperform cheaper aluminium systems and offer the perfect solution in terms of both performance and aesthetics. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page 1 of Google searches for REHAU frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO. “We’re very proud of the way that the glass industry has come together to face the challenge of energy efficiency and decarbonisation - which will continue to define all manufacturing and markets for the coming decades.
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