science and technology

• science and technologyManaging Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. Founded in 2006, Fenster is one of the West Country’s leading aluminium suppliers. In addition to offering the full range of products from Smarts, the company also manufactures Üni_Slide, an ultra-slim aluminium sliding door, equally suited to commercial and residential applications. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. The Barnsley based REHAU fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. Friends and colleagues gathered to applaud worthy winners across seven categories – and recognise the creativity and dedication which underpin the whole sector’s contribution to the economy, to society and to customers, staff and stakeholders.